Managing Your Online Reputation

Establishing Your Online Reputation

Patients nowadays use the internet to gather information. Whether from your major doctor profile ratings sites, including Vitals, Yelp, Healthgrades, Vitals, RateMDs.com, Angie’s List, ZocDoc and Google+ Local. Or your business website. Or social media platform such as Instagram, Twitter, Facebook, Google+, LinkedIn, blogs, or Yelp, they are using that information to make their decisions whether you like it or not. If you are not taking steps to define your reputation and identity online, your patients will, so you may as well be part of the conversation or in the loop about it.

Create branding for yourself or your practice on all the major social networks. Or have your kids or hire us do it for you. Also check your physician review sites to see how you are currently being ranked or rated.

Managing Your Online Reputation

Patients rely on information gathered from the internet and social media to make their decisions. So even if you don't avidly use the internet to post about personal aspects, try to at least check what is being said about you from time to time, and join the conversation.

If there is negative reviews, feedback etc. there are ways to respond, react, and fix these negative experiences, and even potentially win back upset customers, and turn them into happy patients.

Protecting Your Online Reputation

The way you are perceived online may also influence prospective patients, employees, employers, friends and colleagues. As of 2012 over 80% of new patients & 60% of prospective new patients checked their doctors review sites as part of making their decision in whether to choose them. Thus online presence is important for doctors, and you need to protect it and ensure that it accurately reflects the hard work you put into providing your patients with the best possible care.

If you don’t know how or where to start, or would like tips on how to setup and manage your online reputation, or to discuss how to respond to negative ratings, while maintaining HIPAA compliance feel free to reach out to us today - Just click here!!